Coaching Roles and Expectations


The client hires the coach directly and pays the bill. The coachee is the client. The coach provides professional coaching services to the coachee/client.  

In other cases, the company hires the coach to provide services to employees of the company. In this situation the company pays the bill. The employee is the client or coachee.


  • Client, to enhance and maximize the coaching relationship, should communicate honestly, be open to feedback and help to create the time and energy to take part fully in the relationship. 
  • The client has the freedom to communicate freely and confidentially with the coach. Only the client may share the substance of his/her coaching meetings with others. Any sharing by the client is strictly voluntary.
  • The company accepts and honors the coach’s obligations of confidentiality to the client and won’t ask the coach to disclose or reveal the substance of the coach’s meetings, assessments or other client materials without a specific authorization by the client.
  • The coach is a member of the International Coach Federation (ICF) and follows the coaching ethics and guidelines of the ICF.
  • Any notes the coach makes during the session are confidential.
  • The coach will not use or disclose the information the client shares during sessions, except as allowed by the client or as required by law.
  • Any material (tools, information, and/or documents) shared between the client and the coach are proprietary information. 
  • The client independently makes choices about her or his physical, mental and emotional well-being during coaching, including choices and decisions.  
  • The client may discontinue coaching at any time. 
  • Coaching is a professional-client relationship that facilitates the creation/development of personal, professional and/or business goals and to develop and carry out a strategy/plan for achieving those goals.
  • Coaching is a comprehensive process that may involve all areas of life, including work, finances, health, relationships, education, and recreation. The client decides how to handle these issues, incorporate coaching into those areas, and implement choices.
  • Coaching does not involve the diagnosis or treatment of mental disorders. Coaching is not a substitute for counseling, psychotherapy, psychoanalysis, mental health care, or substance abuse treatment. 
  • The coach may share information from sessions anonymously and hypothetically with other coaching professionals for training or consultation purposes.
  • Coaching is not a substitute for professional advice by legal, medical, financial, business, spiritual or other qualified professionals. All decisions in these areas are the client’s.
  • Every coaching session belongs to the client. Client will let the coach know immediately if:
    *The session is not heading in a desirable direction;
    *The coach ever says or does anything that makes the client uncomfortable; or
    *The client has a concern with the way the session (s) are proceeding.
  • The client and coach will agree on session dates and times in advance.
  • Sessions are 50 minutes unless otherwise agreed to and scheduled accordingly.
  • Either the client or the coach may request a schedule change. The requesting party should provide at least 24 hour advance notice.
  • Every session will be begin with the same two questions — topic and outcome. “What would you like to discuss today?” And, “What would you like to take away from today’s session?” 

Coaching is a partnership!

Coaching is a partnership!